Yixin Ng from ttgasia
The Singapore Tourism Board (STB) has kicked off the second wave of its Passion Made Possible campaign with a greater emphasis on co-creation with local talents.
Since taking off last year, the campaign has been launched in 20 markets through marketing activities and industry partnerships. Over the next few months, STB will roll out brand activations in at least 16 overseas markets.
In the campaign’s second wave, STB is introducing three new passion tribes – namely Culture Shaper, Socialiser and Action Seeker – adding to Foodie, Collector, Explorer and Progressor introduced last year.
Please read more here: link
Article on Atypical Singapore
Article posted on 30 August 2018